There are number of reasons why a dating site would need the functionality of PHP. A lot of websites are built strictly using CMS systems now but they are very limited in what they can do. Let’s talk about a few of the reasons to use a PHP developer to make it more marketable, and to also make the site more user friendly and functional since these are the main issues with dating website platforms.
When thinking about marketing a monetized website a lot of people think about running ads but this isn’t the only way, or usually not even the best way. The best way to market a site is usually either through affiliates or search engine optimization. If you take for example a site that is doing well within CupidMedia, the main reason for their success is affiliate programs. They only have to pay a small fee for every paying customers. Someone with a VietnamCupid dating site can drive traffic to the site in exchange for a commission. This will really increase sales because everyone wins and you develop a big team that’s helping you market your site.
Another great option for marketing your site is search engine optimization. What we mean by this is to get your dating site to show up at the top of Google. This can be tricky and we won’t pretend to know the ins and outs of it. However, we do know that speed and easy to read code is a large factor in where the site shows up in the search rankings.
So where does PHP come in to the equation? PHP will make your life much simpler with each of these tasks. Your databases need to be fast and reliable if you’re running an affiliate program. It will keep everything organized and fast based and much easier to call sections of code to determine which affiliate should get credit for a sale. If you’re not developing this is PHP you can run into a lot of different problems which could cause people to not work with you. If these guys end up not working with you then your entire dating site could tank.
If there are any questions that go into depth on this subject then shoot us over a message. Be sure to remember that this is for beginners so we’re just explaining things in laymen terms for you to get a better grasp on how and why PHP is the best language for certain tasks.