Creating a website that works well is an important factor because it determines whether the website helps to grow your business or not. A website that breaks information in shorter sections, gives clear instructions, minimizes the use of jargons, and uses single mouse clicks can be effective. Ensure that enough space is allowed between clickable targets.
A good website should make use of font 12 and 14 that are easy to enlarging the texts. Use high contrast colors such as white and black. Ensure that it provides the speech function and the text versions for multimedia.
A website that makes use of appropriate typeface, writing style, navigation structure and accessibility features can easily be accessed and used by the older adults. In addition, it will look attractive to the younger users. An example would be this paleo website.
A good website should be user friendly -meaning that it should be organized in such a way that users can easily determine the information the site offers at a glance. Users should be able to figure out the kind of information the link will lead them to. It should also direct the user where he can get the additional information he may be looking for and be able to return to the previously visited page with ease.
A health website is one whose structure is simple and straight forward. If the site is simple and less complex, visitors will enjoy using it and will visit it again. If the information is broken down into smaller sections, it gives the visitors a specific amount of content at a time. This makes it easier for them to grasp the information.
Ensure that related information is grouped together and the most important information located where visitors can easily find it. This means that the website should have all the sections organized in a logical manner. Think about how the adults will find the relevant information they may be looking for. Provide a site map that shows the links to the site. If possible limit the number of points you make on a single page.
If there is any information you consider key, it should be put on the first page. This ensures that the visitors see and form an opinion on what the website provides. Other than having the most important information at the top, it is necessary that you keep paragraphs short. They should talk about one idea.
Ensure that your content is written in an active voice i.e. it should focus on people and actions. Also you should remember to have the content written in a positive and a friendly manner. The content should have a detailed explanation and should not leave people guessing.
The web content should be written in the second person. Make use of ‘’you ‘’, ‘’your’’ and ‘’we’’ Besides, you must remember that people who search for information on the website are very busy. They may not have all the time to go through the entire content. Because of this, it is important that you provide a summary of the information to reinforce what is contained in the body.
If any of the information has to be repeated, ensure that it consistent. If there is any contradiction, explain the reason for it.
Lastly, a good and a health website should have sufficient white space on the web page to ensure that it looks good. Put a space between the paragraphs. Similarly, if there are clickable targets, ensure that you allow enough space between them to make it easy to hit the link. Make use of the commonly used fonts such as Ariel, Tahoma and Verdana.